In the world of consumer websites and media properties, there is a delicate balance between delighting users and delighting advertisers. Often times these two audiences can seem at odds, however, with the launch of the Fan Takeover, we accomplished this exact goal. The Fan Takeover allowed brands to have a presence and communicate openly within Huddler communities. This created an opportunity for unique access to brand representatives, pre-launch information and more.

Fan Takeover Experience

© 2018 by Cristina Foung.